After gaining recognition early last year with the internet release of his mixtape as well as a guest spot on Kanye West's latest release, 808's and Heartbreak's, Kid Cudi released his major label debut entitled Man on the Moon: The End of Day late last year. Man on the Moon seems to pick up where 808's left off, bringing hook heavy songs driven more by the futuristic synths than the beats themselves. This is no surprise as Kanye provided Exec. Producer credits to the album, no doubt in support of his label's newest investment, Cudi. It's hard to classify this as a hip hop album as there is more rap-singing than actual rapping involved in most of these songs. There is really nothing about the beats themselves that stand out, but mixed with Cudi's melodic vocals and catchy hooks songs such as "Day N' Night" and "Pursuit of Happiness" that show Mr. Solo Dolo's talent in the studio. Compared with the more beat heavy hip hop albums that have been released the past few years, this is a fresh deviation and could be the beginning of a trend the internet is calling "emo rap".
Despite sometimes being known as "the guy from Cleveland not named Lebron", I think Kid Cudi has a great career ahead of him if this album is the beginning of things to come. He has a great mentor in Kanye West who again shares his producing genius and was able to lean on talents such as Common, who lent his vocals as narrator and guest vocalist on "Make Her Say", that will help usher this young talent into the mainstream.
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